✨ We’re Open! Mad Alice Custom Kicks Has a Brand New Home in Rutherford
After years of pouring our hearts into hand-painted sneakers from behind the scenes, we’ve finally done it — Mad Alice Custom Kicks has opened the doors to its very own physical shop in the Hunter Valley. 🎉
We are beyond thrilled to welcome you to Shop 2/38 Shipley Drive, Rutherford NSW — a 200m² creative playground where your wildest shoe dreams come to life.
A New Chapter for Mad Alice
If you’ve been following us for a while, you know that Mad Alice started as a studio-based custom shoe business, fulfilling orders online and shipping our wearable art all over Australia and beyond. It’s been an incredible ride — working with some of the country’s most exciting brands, painting sneakers for weddings, sports teams, and sneaker lovers from Brisbane to Perth, and picking up the Best Custom Shoe Company award at the APAC Insider Australian Enterprise Awards along the way.
But something was always missing: a real, physical place where you could walk in, touch the product, see the colours in person, and talk to the artists who make the magic happen.
Now you have it. Now we have it. And honestly? It feels like home.
What’s Waiting for You In-Store
Our Rutherford shop is unlike anything else in the Hunter Valley. Here’s a taste of what you’ll find when you visit:
• ✨ The biggest selection of custom laces in the area — seriously, you’ve never seen so many lace options in one place
• A wider range of products than you’ll find online — come in and discover what we’ve been holding back
• Custom shoes, accessories, and more — from Nike Air Force 1s dripping in pearls and crystals to fully hand-painted kids’ sneakers
• Our full lineup of brand partners — Nike, Adidas, Converse, Vans, Jordan, Doc Marten, and Asics, all available for customisation
• 48-hour turnaround on in-stock store custom orders — yes, you read that right
Whether you’re a sneaker enthusiast hunting for something one-of-a-kind, a mum looking for the most special back-to-school shoes on the planet, or a bride-to-be who absolutely refuses to compromise on footwear — there is something here for you.
Come and Create: Custom Sneaker Lab Events
One of the most exciting things about having a physical space? We can finally host Custom Sneaker Lab events — our hands-on, design-your-own sessions where you become the artist.
These events are run right here in the shop, and they’re perfect for:
• Birthday parties and celebrations
• Team bonding experiences
• Creative days out with the kids
• Anyone who’s ever looked at their plain white sneakers and thought, “I could make these so much cooler”
Keep an eye on our socials for upcoming event dates — they’re going to fill up fast.
Many years of Craft, Now Right on Your Doorstep
We’ve been doing this for a long time. Our team of full-time working artists has painted shoes for Google, Commonwealth Bank, Adobe, Rio Tinto, Asics, Westfield, and many more. We’ve shipped custom kicks to customers in the USA, UK, Canada, and New Zealand.
And through all of it, we’ve held the same standard: every single pair gets individual attention, premium-quality paints, and the kind of care you just can’t rush.
That’s why every custom piece we create comes with:
• A 12-month warranty on all custom work — backed by real confidence in our craft
• An exchange and returns policy — something almost unheard of in the custom footwear world
• The same award-winning quality, whether you’re ordering a pair of wedding Nikes or personalised Jordan 1s for your kid’s birthday
Visit Us — No Appointment Needed
This is the part we love the most: just walk in. No booking required. No waiting for a callback. Come as you are, bring your ideas (or borrow ours), and let’s make something incredible together.
Mad Alice Custom Kicks📍 Shop 2/38 Shipley Drive, Rutherford NSW 🕘 Open Monday to Friday, 9am – 5:30pm (extended hours during events)
Whether you’re passing through the Hunter Valley or making a special trip — we’ll be here, brushes in hand, ready to bring your vision to life.
Come say hi. Come get creative. Come get your custom kicks. 🦋
Proudly serving sneaker lovers, wedding couples, families, and fun-seekers across Australia and beyond. Award-winning. Artist-made. All yours.
