SaneMad
Down the rabbit hole

Australia's custom sneaker artists!

Australia's only premium custom shoe company. Wedding kicks dripping in crystals, wild art for sneakerheads and cartoon pairs for the kids — all customised by hand.

Models in a bright wonderland garden wearing Mad Alice custom Air Force 1s
1 to 400
pairs per order
2 to 3
weeks to make
12 month
quality guarantee
Meet the collections

Whole worlds of custom kicks, all made to order in your size. Shuffle the deck to meet them all.

Getting married?Wedding sneakers →Floral wedding Air Force 1 with pearl swoosh Got a mad idea?Design your own →Psychedelic mushroom custom Air Force 1 For the little onesKids customs →Custom sneakers for kids and teens
Fresh off the workbenchSee all Wonderland pairs
Wonderland words

Custom shoes come with their own funny little language. Learn a word or two before you order — then sound like you've been down the rabbit hole for years.

Swoosh
noun · [ swoosh ]

The tick on the side of a Nike. Ours often arrive covered in crystals, pearls or something even sillier.

Curiouser & curiouser
“An absolute showstopper at our wedding!”
— Jai
Visit the shop
2/38 Shipley Drive, Rutherford NSW

Open Monday to Thursday, 9am – 5pm. Walk-ins welcome — come and see the work up close.

Get directions
Hand-dyed custom socks floating among glowing mushrooms and playing cards

Socks, charms & little extras

Hand-dyed crew socks, lace locks, dubraes and charms to finish the look — or to tuck in a gift.

Shop the extras
Exchanges & returns on custom work — the only custom shoe company in Australia that offers them. Ask us anything