Little feet, big imaginations.
One-of-a-kind kids sneakers, customised by hand by our Mad Alice artists in the Hunter Valley. Dinosaurs, rainbows, their name, their favourite animal: if they can dream it up, we can put it on a shoe.
Design their own
Pick the shoe and size, tell us their idea, and our artists bring it to life.
From $180Start designing →
Kids shoe designer
Type an idea together and see it on a shoe in seconds. Perfect for little designers.
Try it →
Ready-made pairs
Kids designs our artists have already dreamed up. Choose the size and we make their pair.
From $120Shop kids pairs →
Sneaker parties
A birthday party where every child paints their own pair to take home.
From $59 a childSee the parties →Sit down together, pick a shoe and describe the design. Our designer paints it onto the shoe in seconds, then our artists customise a real pair to match. The finished shoes will be close to the picture, not an exact copy.
(about 10–30 seconds)
The designer shows the idea; our artists customise the real pair to match, so the finished shoes will be close to this, not an exact copy.
Your designs
Tap a design to see it again, tweak it or order it.☕ Tea Party members get an extra design, saved to their account. Join free →
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$160.00 -
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$130.00 -
$150.00 -
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Ditch the plastic party bags. At a Kids Sneaker Lab Party every child designs and paints their own pair of sneakers, with our artists helping every step of the way, and everyone goes home wearing something they made themselves.
- Saturday mornings, 10am to 12pm, at our Rutherford studio
- 6 to 20 kids, from $59 a child
- Sneakers, paint and a party bag for every child
- BYO cake, or add a pizza or party food package
We're an official stockist of Flipsy, the Hunter Valley kids' brand with a cheeky gang of characters: Swoop the magpie in his bike helmet, Snug the monster who's scared of the dark, Spike the cuddly echidna and their friends.
You'll find Flipsy tees, bucket hats, sticker packs and Mystery Minis collectibles at our Rutherford store.
Local? Pop in and see the range at 2/38 Shipley Drive, Rutherford (Monday to Thursday, 9am to 5pm).
Not local? Shop the full Flipsy range online at flipsy.com.au.
How much do custom kids shoes cost?
| Up to size 2 | Sizes 3 to 7 | |
|---|---|---|
| Converse or Court Borough | $180 | $210 |
| Nike Air Force 1 (white or black) | $200 | $230 |
Extras like glitter, colour-matched laces or a concept design are added on the order form. Ready-made kids pairs start from $120.
What sizes can you do?
Kids shoes go from infant sizes (2C) up to youth 7. Older kids in adult sizes can use our Design Your Own Kicks.
Can we choose a different shoe?
Yes. Pick "Something else" on the order form and tell us which shoe in the design box, and we'll let you know if we can get it and what it costs.
How long do custom kids shoes take?
Usually 2 to 3 weeks, and a little longer in our busiest times. For Christmas, order by Tuesday 1 December.
Will the design last?
We customise with flexible, high-quality leather paints that are made to be worn, so the designs stand up to playground life.
Can we send in shoes they already have?
Yes. Send them in or drop them at our Rutherford store and we'll transform them.
How does the kids shoe designer work?
Pick a shoe, describe the design and it appears on the shoe in seconds. When you love one, press Order and it's attached to your order. Our artists customise the real pair to match, so it will be close to the picture rather than an exact copy.
Can I buy Flipsy from Mad Alice online?
Flipsy is sold online at flipsy.com.au. You can also find it in person at our Rutherford store.