We Don’t Just Customise Shoes — We Create Wearable Art

mad alice we create wearable art

Who We Are

Mad Alice Custom Kicks is Australia’s only premium custom shoe company, born from a genuine, lifelong love of art and creativity.
Based in the Hunter Valley, NSW, we’ve spent over 20 years as full-time working artists — painting everything from sneakers
and helmets to motorcycles, guitars, and giant mural walls.

Every pair of shoes that leaves our studio is hand-crafted with individual attention, using only the highest quality paints, materials, and tools. No shortcuts. No compromises. Just pure, wearable art made just for you.

Our Studio & Shop

You’ll find us at Shop 2/38 Shipley Drive, Rutherford NSW — walk-ins welcome, no appointment needed!

Our studio is open Monday to Saturday, 9am–5:30pm, and we’d
love to meet you in person.

We also ship worldwide, with free delivery across Australia for orders over $150.

Award-Winning Craftsmanship

We’re proud to have been voted Best Custom Shoe Company at the APAC Insider
Australian Enterprise Awards 2024 — a reflection of the passion and precision we pour into every single pair.

Our work has been commissioned by some of the world’s most recognised brands and organisations, including:

Google · Adobe · Atlassian · Commonwealth Bank · Thermomix · Anglo American · Westfield · HP · Geelong Cats · Queensland Racing · Harcourts · Glencore · New Balance
· Asics · Hilti

Our Promise to You

We stand behind everything we create:
• Hand-crafted with individual attention on every pair
• ️ 12-month warranty on all custom work • Exchanges & returns accepted — the only custom shoe company in Australia to
offer this
• Worldwide shipping — free in Australia for orders over $150
• Highest quality materials — including Angelus paints and finisher

Let’s Create Something Amazing

Whether you’re after wedding sneakers dripping in crystals, a pair of kids’ kicks that’llmake the whole playground jealous, or custom corporate merchandise that actually
gets people talking — we’ve got you.