Free to join · treats for members

Join the Mad Alice Tea Party.

There's always room at our table. It's free to join, and members get treats the rest of Wonderland doesn't.

Pull up a chairSee the perks
What members get
🎁

A surprise gift

Your first order as a member comes with a little something extra in the box. We won't say what. It's a surprise!

🎂

Birthday treats

Add your birthday, and your kids' birthdays, and we'll send a treat on the day.

🎫

Members-only codes

Look for the Tea Party card in your shoe box for a discount on your next pair.

👀

First look

Be first to hear about new collections, Sneaker Lab and party dates, and Christmas cut-offs.

✨

An extra design

One more design in the Mad Shoe Designer, with your designs saved to your account.

☕

Always free

No points to count and nothing to pay. Just good company and mad shoes.

Pull up a chair

Pop in your email and any birthdays you'd like us to celebrate. We'll email you a link to set your password, and you're in.

+ Add another child

By joining you become a member of the Mad Alice Tea Party: a surprise gift in your first order, birthday treats, members-only codes and early access emails. Unsubscribe from emails any time.


Your personal data will be used to support your experience throughout this website, to manage access to your account, and for other purposes described in our privacy policy.

We'll email you a link to set your password. Already a member? Log in

A Wonderland tea party table with mismatched teacups, cakes and a pair of hand-customised sneakers